No excuse is good enough to explain failure, none is required when you succeed.

Until I read this book, I never knew I could do business successfully

About The Book

The book shows how to start, grow and sustain a business. A business book tailored to meet all your business related questions and needs, enriched with true life and relatable stories, the ease of understanding is unrivalled.

The author shares the experiences of his friends who failed and those who succeeded and explains the why for each result.
The book prepares the business person (old or new) to confront the numerous challenges that face them daily.

One major problem successful business owners face is the issue of succession planning. This books explains why subsistence attitude of business owners have killed legacy businesses in Nigeria and most African countries.

Workable solutions

The author carefully provides an out of the box solution on how to successfully midwife a succession plan, and includes an ingenious exposition on how wealth is created, managed and transferred through generations.

An eye opener

Business Unusual is a toolkit for those who never knew they could do business, an arsenal for those who have failed severally in business, and an eye-opener for those who think they are doing well in business but not aware that there’s room for more.

Benefits of reading this book

Quotes from Business Unusual by
Dr. Festus Odigie-Erewele


As a leader, you have that complementary role of creating better versions of you.


Real wealth comes through solving problems.


Men whose entrepreneurial spirits are ACTIVE are those who struggle out of just trying to survive into making a difference to life and living.


One critical attribute required as a business owner is an act of taking intuitive decisions that are often times appraised infallibly.


Business is not an act, but a process that exists on a continuum where the interests of parties involved MUST at all times be protected equally.


Not until this TRUST issue is resolved, many brilliant ideas and inactive monies will continue to wait in the corridors of development.

About the author

Dr. Festus Odigie-Erewele is a business coach who uses his experience in banking and relationship with business owners to teach basic principles of business through simple story telling. He holds multiple degrees in social sciences and a fellow of the institute of management consultant and chartered institute of coaching and career mentoring. He is a prolific writer, a motivational speaker and a relationship management coach. He is a pastor in the redeemed christian church of God and he is happily married with children.

Pre-order now at 7,500 to get

1. Access of our 2 day Conference on 'Unusual Business Leadership'

Details of the 2 Day Conference: Date: 26th and 27th November 2022 Venue: Facebook Group Time: 8pm daily Speakers:
  • Dr Festus Erewele
  • Nnamdi Ibe
  • Maple Dappa
  • Osiri Wisdom
  • Dr Toyin Emehelu

2. Order 5 copies and get a 30-minute Business Consultation with Dr Festus Erewele.

How to place your order

Make a payment of ₦7500 to the account number
Account Number: 0082396410
Account Name: Excel and Grace Integrated Services Limited
Bank Name: Sterling Bank plc


Then send proof of payment and number of books ordered to 08181259795